According to recent research by Sainsbury's Travel Insurance, 6.8m people plan to book their holiday by the end of February - compared with 13.4m last year.
16% have already booked their 2012 holiday, however 23% plan to book between March and June, whilst 10% plan to book between July and September.
Sainsbury's Travel Insurance also revealed that this years market is work a whopping £22.1bn, with the average spend being £765. Although this sounds promising, it's a cut from previous years with the research suggesting that many people are looking for ways to cut the cost (78% in fact!).
With all this in-mind, ensuring your website has technology like "Dynamic Packaging" is vital in ensuring you get your slice of the £22.1bn pie.
Dynamic Packaging is perfect for travellers looking to make a saving as it allows them to first pick a flight, then any other travel product they require - all individually giving optimum control over their holiday and budget. In particular, a breadth of choice is important as it will offer travellers many more options compared with traditional packages. Our travel website solutions offer a massive range of choice for your customers with:
> 300+ Airlines
> 250,000 Hotels, Apartments and Villas
> 100's of Travel Extras (like attraction tickets, insurance and more)
> Plus Cruise & Ferries!
We also provide traditional package holiday technology with 100's of Tour Operators too.
For more information, please see our travel website solutions.
Source: e-tid.com